Billboard’s hot one

Cruising down 76, drivers are greeted by a Hunt for the Heisman billboard for Temple University. Heisman? Interesting. From the team that couldn’t put together a win for the life of them a few years back.

The billboards have always existed, with somewhat ironic sadism, touting the exploits of the Temple football team, mostly when their major skill was losing.

And then along came Bernard Pierce, the running back that helped move Temple to a winning record team in 2009. Other than the overt shamelessness of the Heisman campaign, as it were, it got me thinking about the whole idea of the Heisman.

Is it really something that should or even can be campaigned for? I liked to think it wasn’t, but I suppose if you say Heisman enough times people in Pennsylvania may begin to believe it.

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